5 Factors to Consider Before Purchasing Monument Signs
It's nearly impossible for a business to be successful without some form of marketing. Marketing and advertising engage customers while making them aware of your products or services. You can do marketing on a small or large scale, and there are various creative ways to build brand awareness through marketing materials. Signage is a great way to market on a budget and deliver messages that captivate your target demographic. You can customize your signage based on your products and customer base, which can become a fun way to advertise.
A monument sign can be a beautiful focal point for your business and add credibility to your brand. For most companies, a monument sign outside their establishment is a smart investment that will be well worth the cost in terms of driving sales and attracting customers. Your business success depends on how you establish and build awareness, and a monument sign can be a great starting point. Just make sure to consider these five factors before purchasing your monument sign:
1. Style and Design
Choosing a suitable material for your monument sign is essential. Outdoor signs must be durable to withstand the elements, especially the blistering heat we get during Arizona summers. Poorly designed signs reflect poorly on your business.
We can personalize monument signs to your style. However, it is essential to remember to keep it simple so it's legible for vehicular traffic. Choosing the right size, font and color, and adding well-placed lighting will make it easier to see.
Make sure all letters and numbers are large, clear, and easy to read - so important! Large metal numbers hand-crafted out of aluminum or acrylic letters are great options for a durable but attractive look. These lightweight materials allow for many styles and finishes, including mimicking stone or wood. Material choice matters.
2. Zoning and Building Regulations
Make sure you know the signage company's policies and your area's zoning and building regulations before investing in a monument sign. Be sure to dot the I's and cross the T's to ensure everything is legal, and there won’t be any costly problems down the road.
There are specific regulations specifically regarding monument signs that are specific to where you live. Often they can't project over an established building line and can only be a certain height and width so to not create a danger for drivers or pedestrians. Please do your due diligence and don't install a new sign without researching.
3. Location and Visibility
What's the point of a sign if people can't see it? Make sure your sign will be visible from the road and unhindered by any objects. The placement of your sign will determine its effectiveness. Think of your monument sign as an extension of your business. It should serve a dual purpose: branding for your business and guiding people to the front door. A busy area with lots of foot traffic is an excellent place to start. Make sure it is in plain sight, unobstructed by plants, signs, or parked cars so people won't miss it.
4. Cost and Worth
When it comes to business, budgeting is an essential element of success. It's crucial to consider how much your sign will cost and whether its effectiveness will justify your purchase. We'd be happy to discuss your vision with you and help to come up with designs that are within your budget. Elements such as lighting, size, raised or not, changeable lettering, and material type contribute to the price. You can have a monument sign installed on a budget, and most businesses will find it well worth the investment.
LED lighting has gained popularity in the world of signs because it is inexpensive to add visibility at night and enhance the look immensely. LEDs are also reliable, low-maintenance, affordable, easy to conceal, and energy efficient. Many business owners leave their LEDs on day and night because it is so inexpensive and adds such a remarkable flair to the look of the sign.
Monument signs not only provide a focal point to draw people to your business, but they are also durable and low maintenance. When built with durable materials, they can last a lifetime. Signs can serve as an excellent starting point for your marketing, and a monument sign can be a great staple to represent you and your brand and ensure that people know exactly where your company is located. Monument signs can also be a beautiful addition to your establishment and add a professional or fun flair based on the styles and materials.
Whether you need help with your monument sign, address plaques, or any other custom lettering and numbering, we can help your vision come to life.
brandy mclain, author
Brandy is an urban planner and site designer with experience at private & non-profit organizations and has been responsible for land development and regional visioning projects. She holds a Bachelor of Architecture and Master in Urban Planning from the University of Arizona. Brandy is passionate about community involvement, anything handmade and holds fond memories of learning to sew at age five.