How can signage enhance your business brand?
Building brand awareness is all about captivating your target audience and keeping your company top of mind. Read on to learn how signs can be integral to your marketing strategy.
Affects How Your Customers Perceive Your Company
Signs are an integral part of doing business. Whether it is hanging on the wall inside an office, or outside of a business, they communicate what kind of business you are and help establish a brand identity. The design and content of your signage will affect how your customers perceive your company, so taking the time to get creative with signage can send a powerful message about how much effort you put into the customer experience.
With consistent messaging across different mediums, business owners can craft a memorable and distinct brand that stands out from competitors. What's more, adding extra details such as illuminated logos on signs make them pop even more! I believe that investing in smart signage is one of the easier ways to give customers an impression that lasts long after they’ve walked through the door.
This is a crowdsourced article. Contributors' statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.
rick mclain, author
Rick is a licensed architect at repp mclain design & construction. He holds a Bachelor of Architecture from the University of Arizona and an MS from the Department of Architecture at the Massachusetts Institute of Technology (MIT). When he’s not designing and fabricating he enjoys spending time with Brandy, Jack, Avery & Taylor and restoring his grandfather’s Ford pickup truck.