What are the advantages of buying made-to-order business signs over retail signage?
Business signage can be one of the most effective ways to showcase your brand, grab the attention of potential customers, and share desired messages. Are there more benefits to purchasing customized signs, or is it better to stick with off-the-rack signage that may be more affordable? Keep reading for the answer that all the experts agree on.
Customizable That Can Fit The Exact Specifications of a Business
One of the main advantages is that it offers a more personalized option for business owners. You can really delve into what you want the sign for. Is it solely to highlight where your company is located, or for the dual purpose of creating an instaworthy façade for your business? Once you understand your reason for purchasing the sign, you can really drill down on the design specs and desired impact.
Made-to-order signs allow for a much higher degree of creative freedom and control over the result - to ensure that your branding is accurate, consistent, and gets across exactly the message you’re wanting to send.
Custom signage opens up a whole range of considerations that will also go into the sign’s impact. Where should the sign be hung for maximum visibility? How big should it be? Given your business’ surroundings or the particulars of the sign’s intended location, what color and font should you choose? How can you make this sign best represent your brand and services?
When you have the opportunity to customize your sign, rather than purchase off the rack, you can create something that specifically appeals to your demographic, enhances the visual appeal of your business, and fits perfectly not just in the physical allotted space, but also the unique atmosphere of the location.
Made-to-order signs can be customized to fit the exact specifications of a business, keeping all brand communications uniform with matching colors and fonts. Custom signs also allow you to incorporate your contact details, so if your business is closed, passers-by can still get in touch since your sign can have the option of proudly displaying your email, website, socials, and phone number.
The only advantage of buying a mass-produced, non-customized business sign is cost. This option will often be a lot cheaper, but you have to ask yourself, which will entice more passers-by and best represent your brand in the long run? Customized signs in general will always provide a bigger ROI, it may just take a bit more time to recoup the initial outlay. But, in the end, your pricier initial investment in signage establishes your brand image earlier and provides all the benefits that come with that including more quickly carving out a niche for your business and cultivating a customer base.
This is a crowdsourced article. Contributors' statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.
rick mclain, author
Rick is a licensed architect at repp mclain design & construction. He holds a Bachelor of Architecture from the University of Arizona and an MS from the Department of Architecture at the Massachusetts Institute of Technology (MIT). When he’s not designing and fabricating he enjoys spending time with Brandy, Jack, Avery & Taylor and restoring his grandfather’s Ford pickup truck.